AT&T Apple Phone?
Given that every man and his dog is writing about the Apple iPhone I wasn't planning on making any comments on it, but now that I see that the Cingular branding is being discontinued I'm wondering if we'll actually an iPhone with Cingular after all.
One of the biggest “de-brandings” in advertising history is to begin Monday when AT&T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the AT&T name.
AT&T will not disclose the budget for the campaign, which will continue for five or six months — leading to the partnership with Apple on the new iPhone, scheduled for midyear.
Whilst all that may need to change is the Cingular logo with an AT&T one, I wonder if it'll give Apple a door way to making more changes to the eventual release strategy.
i think being in the At&t is a big mistake of Apple. most consumer, buyer
and subscriber used verizon. I thing they should also go with them to get
more subscribers and buyers.