Google Analytics new Eventing Model
Via my vanity blog search on the surname Derricutt I found that the Six Pixels of Separation podcast recently played my brothers song Symmetry on a recent episode, and after seeing the topic of conversation and taking a listen I found it was actually CC of Accident Hash and Managing the Grey fame who played the track - talk about degrees of separation ;-)
Welcome to episode #78 of Six Pixels Of Separation - The Twist Image Podcast. This week there is an incredible conversation with Avinash Kaushik from Google all about online marketing, web analytics, the fluid web, widgets and more live from the Googleplex in Mountain View, California. Avinash's passion is infectious... [From SPOS #78 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Widgets, Analytics And The Fluid Web With Avinash Kaushik | Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image]
The episode in question was an interview with Avinash Kaushik all about Google Analytics and the new event logging functionality which allows you to track arbitrary events and actions from your website over and above standard page hits. Justin Cutroni has a good overview of the new functionality (part 1, part 2, part 3) on his Analytics Talk blog:
Events are actions that visitors take on a web page that don't generate new pageviews. Interacting with a video player, a widget or an audio player are all common events. Tracking these interactions provides a lot of insight into what visitors are doing on a page.
As more and more applications head towards AJAX having this new event tracking functionality is a god send.